The central meaning of innovation relates to renewal or improvement, with novelty being a consequence of this improvement. For an improvement to take place it is necessary for people to change the way they make decisions, or make choices outside of their norm. Schumpeter c.s. (~1930) states that "innovation changes the values onto which the system is based". When people change their value system, the old (economic) system will change to make room for the better one. When that happens innovation has occurred. Innovation can be seen as something that does, not something that is.* |
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